The wisdom of holding an exhibition in any industry, is not only to show capabilities and present achievements to the audience and customers and maintaining their own market, but it is also to establish a relationship with new audiences and markets that the participants intend to provide the basis for these events through negotiations to expand their economic relations.
The 6th international specialized exhibition of shoes, sandals and related industries of Qom province (Qom Shoes) which lasted from 24 to 27 January is one of the successful exhibitions in this field.
According to many producers and traders as well as visitors, this period of exhibition was held with great scope, diversity, order and organization.
One of the strong points of this period was the hosting of Qom as one of the main producers in this field, as statistics show that Qom’s shoe industry has created 35,000 jobs, including 10,000 base jobs and 25,000 domestic jobs. A province’s hosting other than the Iran’s capital, as a production hub is a good incentive for other provinces, and also holding this high quality exhibition showed that via research, experience and initiative, a provincial exhibition can be held at a national and international level. The location and geography of Qom and its proximity to the airport and highways provided another advantage of this exhibition and ease of transportation.
In this exhibition, which was held with the presence of 301 shoe manufacturers; 34 countries (Iraq, India, Venezuela, Republic of Azerbaijan, Turkmenistan, Russia, Libya, and some African countries) were also present. This can be a suitable platform for entering new markets and introducing Iran’s capabilities to the world, the ones that are not known to foreign and even domestic customers due to the neglect of basic and professional advertisements, imposed sanctions, financing problems, high cost of transportation, etc.
This period of the shoe exhibition took initiative in doing personal invitations and designing invitation cards for foreign merchants according to the culture and interests of each country, and this created a very important attraction for the participation of merchants from different countries. The Eurasian market with 2 billion dollars of imports, and the countries of the Persian Gulf, Africa, Pakistan, etc., are the markets that can be easily reached with the development of this industry, the holding of specialized exhibitions, and considering the competitive advantage of Iran. According to the high quality and the reasonable price of Iranian products you can even sweat out competitors such as Turkey and China and win the desired markets.
