Nicolas brand is active in the producing of women’s and men’s bags and shoes. This brand not only has set up a large factory, has also opened 12 stores across the country. The machines that work in the production line of Nicolas shoe factory are among the latest ones in Italy, because product quality is one of the priorities of this collection. In spite of the currency and social fluctuations that Nicolas has been through, it has not increased the price of its products much, and has reduced its profit for the customers’ satisfaction.
Production and sales have become difficult
In an interview with the leather and shoe industry news magazine, Jafar Ahaninjan, Managing Director of Nicholas Company, said: “the production situation has become difficult these days. Preparation of raw materials is done with difficulty. In general, the production process has become difficult and as the production has become difficult, the sale has also become difficult”.
Replying the question “have you an order in advance?” the managing director of the company, Nicolas, said: “We do not have a contract in advance, and if we have not changed the prices, it is for the reason that we have the customers and consumers’ back. The conditions of Nowruz night have become very difficult. and we preferred to reduce our profit until the end of this year.
Adding two stores in one year
Referring to the events that happened in 2022-2023/1401, Managing Director of Nicolas said: “In this year, we had a high exchange rate fluctuation and we witnessed popular protests, and these events caused the market to stagnate. Due to such an environment, we did not increase the price. Our products’ prices are labeled, and we did not change those labels”.
Referring to the number of Nicolas stores, Ahaninjan said: “the number of our stores has reached 12 stores. We hold a meeting at the beginning of each year and plan the goals for the coming year. This year, we added Yazd and Aligudarz to our collection, and due to the annual pressures of the present year, we could not add any other unit to the collection, and we did not achieve our designed goals. Of course, we did not reduce our personnel and we tried to work on the quality of our products. We also did not export products this year”.
He continued: “Every year, we hold a meeting at the end of the year and review the performance of the past year. In addition, we hold weekly meetings on Mondays. We hold a meetings at the beginning of the year and plan for the coming year”.
In a reply to the question “may your policies change a lot for the coming year?” he said: “We usually make day by day decisions”.
We try to improve quality
About the quality of Nicolas’s products, Ahaninjan said: “We have never reduced the quality of our products. Although we have reduced our profit, but we emphasize on quality and we try to improve the quality of our products every day.
Finally, he pointed out: “Shoe producers do not take much risk, but the conditions have become difficult, because the next month cannot be predicted, and many factories are not risk seeking”.
